Developing New Attorneys

Forwarding a Web Link is NOT Lazy.

I recently came across an article on marketing for young lawyers, published in The Whisper by DRI’s Young Lawyers section.

http://www.imakenews.com/younglaw/e_article001041254.cfm?x=bckkrH5,b8mfC5J2

I quickly forwarded the link to our firm’s associates to read at their leisure.  Passing along this article certainly took less time than a discussion on the topic with each associate, but there are other reasons for doing so.  The associates have already heard my thoughts on marketing, and this article will reinforce the importance of this aspect of the business.  Perhaps this author can offer a different perspective and reach those associates I have not.  Sharing resources with our associates also encourages them to take initiative in their own growth.  Ideally, our associates will seek outside enrichment to supplement the training from their supervisors; providing credible sources can only facilitate that search.  They learned as law students which sources are reliable on which to research issues of law, but as new attorneys they have much to learn on the broader practice of law as a business.  This marketing article above is a great example.  So, don’t feel guilty for forwarding an article on the attorney-secretary relationship or on time management, consider it one step in creating a more comprehensive training program.